- Date:
- June 06, 2010
- Title:
- Senior Director, Marketing
- Job Type:
- Full-Time Position
- Job Category:
- Sales & Marketing
- Location:
- Research Triangle Park, NC
- Experience Required:
- 10-15 + yrs relevant experience
- Education Level:
- BS/BA, MBA Required
Role Purpose/Position Overview
To lead the marketing team in support of assigned products to maximize contribution to company revenue goals.
Key Accountabilities/Responsibilities
- Develop and implement forward thinking marketing plans for UT products to ensure forecasts are achieved
- Develop and manage the annual revenues requirement and expense constraints
- Oversee the optimal mix of promotional and educational channels (medical education, CME, promotional, etc.) for each product in the portfolio within organizational, regulatory, and legal boundaries
- Develop comprehensive pre-launch commercial planning and launch logistics plans for our late stage development pipeline
- Working in close consultation with sales management, develop, effectively communicate, and drive alignment and consistency of branding, marketing messages, and product positioning statements
- Ensure continuity of marketing strategy, core messages, branding, etc. across all markets (US, ROW)
- Collaborate with medical affairs in strategic alignments of Phase IV trial strategy and publication plans.
- Assimilate qualitative and quantitative market data to generate a deeper understanding of the customer, market trends, needs gap analysis
- Develop, utilize, and synthesize novel market research to support strategic decision making across all potential commercial opportunities
- All other duties as assigned
Requirements
- BA/BS, MBA required
- 10 + yrs pharmaceutical industry experience
- 3 + yrs sales experience required
- 5 + yrs marketing experience required
- Experience developing and flawlessly executing comprehensive marketing plans, tactics, and pre-launch commercial strategy
- Strong understanding of the dynamics surrounding pricing and reimbursement
- High level of proficiency using Microsoft Word, PowerPoint and Excel. Independent expert use of these applications is required
- Ability to interact effectively at all levels of the business
- Ability to work effectively as both an operational and strategic leader
- Demonstrated leadership, team building and motivation skills
- Experience managing departmental budget to high level of detail
- Ability to travel 30 - 40 %
- Strong interpersonal skills
- Ability to lead and inspire commitment and confidence
- Effective written and oral communication skills
- Strong attention to detail and accuracy in work
- Ability to multitask and prioritize in a rapidly moving environment
- Hands-on, team player mentality
- Commitment and ability to handle high workloads, demanding situations, and deadlines.
Qualified candidates please click here to apply!
EOE