Senior Director, Marketing

Date:
June 06, 2010
Title:
Senior Director, Marketing
Job Type:
Full-Time Position
Job Category:
Sales & Marketing
Location:
Research Triangle Park, NC
Experience Required:
10-15 + yrs relevant experience
Education Level:
BS/BA, MBA Required

Role Purpose/Position Overview

To lead the marketing team in support of assigned products to maximize contribution to company revenue goals.

Key Accountabilities/Responsibilities

  • Develop and implement forward thinking marketing plans for UT products to ensure forecasts are achieved
  • Develop and manage the annual revenues requirement and expense constraints
  • Oversee the optimal mix of promotional and educational channels (medical education, CME, promotional, etc.) for each product in the portfolio within organizational, regulatory, and legal boundaries
  • Develop comprehensive pre-launch commercial planning and launch logistics plans for our late stage development pipeline
  • Working in close consultation with sales management, develop, effectively communicate, and drive alignment and consistency of branding, marketing messages, and product positioning statements
  • Ensure continuity of marketing strategy, core messages, branding, etc. across all markets (US, ROW)
  • Collaborate with medical affairs in strategic alignments of Phase IV trial strategy and publication plans.
  • Assimilate qualitative and quantitative market data to generate a deeper understanding of the customer, market trends, needs gap analysis
  • Develop, utilize, and synthesize novel market research to support strategic decision making across all potential commercial opportunities
  • All other duties as assigned

Requirements

  • BA/BS, MBA required
  • 10 + yrs pharmaceutical industry experience
  • 3 + yrs sales experience required
  • 5 + yrs marketing experience required
  • Experience developing and flawlessly executing comprehensive marketing plans, tactics, and pre-launch commercial strategy
  • Strong understanding of the dynamics surrounding pricing and reimbursement
  • High level of proficiency using Microsoft Word, PowerPoint and Excel. Independent expert use of these applications is required
  • Ability to interact effectively at all levels of the business
  • Ability to work effectively as both an operational and strategic leader
  • Demonstrated leadership, team building and motivation skills
  • Experience managing departmental budget to high level of detail
  • Ability to travel 30 - 40 %
  • Strong interpersonal skills
  • Ability to lead and inspire commitment and confidence
  • Effective written and oral communication skills
  • Strong attention to detail and accuracy in work
  • Ability to multitask and prioritize in a rapidly moving environment
  • Hands-on, team player mentality
  • Commitment and ability to handle high workloads, demanding situations, and deadlines.

Qualified candidates please click here to apply!

EOE